Great Brands
Tell Great Stories

Great Brands Tell Great Stories.



In 2013, Jen and fellow designer + friend Jeffrey Shipley founded TONIC SITE SHOP and launched their first collection of cocktail-inspired, "completely customizable websites for the modern, stylish creative." (Yep, there's a Martini, a Mojito, and Moscow Mule... her mother is still pretty sure she actually just owns a bar.) 

Jen runs her business from her home outside Washington, D.C., where she lives with her handsome husband, their (toddler + baby) daughters Serena and Sofia, Jaime the golden retriever, and a much-beloved espresso machine. She eats gluten so you don't have to, enjoys hosting and hospitality (with an old fashioned in hand!), and her love language is witty banter.  

Jennifer is a Virginia-based graphic designer, visual storyteller, and type nerd.
A lifelong fan of a good story—and shaping the words and letters that tell it— she specializes in creating uniquely-tailored brand experiences for creative entrepreneurs, and in building online spaces that people love to explore.

My average client invests between $8-12k in their brand + website design, and I've found I work best in a highly-collaborative "design intensive" process (typically taking place in person, preferably over a cocktail). I also offer  brand consulting at a rate of $250/hr. As my friends can confirm, there's little more I enjoy than doling out strong opinions... in this case,  about how best to improve and differentiate your brand/website to reach your ideal clientele.

Though my personal design style tends toward simple and editorial, my goal is disappear like a design chameleon into each project while maintaining consistently high aesthetic and strategic standard of work. My expertise lies in drawing on my background in journalism to develop a uniquely compelling brand narrative that visually articulates who my clients are at their best.  For more information or for speaking inquiries, you can reach me at info@tonicsiteshop.com

Though the majority of my professional time is spent designing for Tonic Site Shop, 
I do accept a very limited number of custom  commissions each year,
and specialize in branding + design for creatives and small businesses.